As your business grows, there will come a point where you simply don’t have time to give your full attention to your social media accounts. Without help, the result will almost certainly be a decline in your social media presence, as subscribers’ comments start to go unanswered and your posts become more and more infrequent.
Think about it though; many larger businesses connect very well with their fans, customers and subscribers on social media.
In these big companies it’s not the CEO that manages the connections and the content, they have people employed to serve as online brand-ambassadors – Social Median Managers.
With the help of a virtual assistant, your small business can have the same advantage as the corporate giants. You will have an ambassador who can speak to your leads, customers, and in the tone and format of your brand, while you involve yourself personally as much or as little as you want.
All it takes is the right choice of VA, the right training, and your commitment to monitor and support your remote brand-steward while he or she gets comfortable in the role.
What could a great VA do for you?
- Interacting with your contacts – Liking and sharing posts from industry experts and community
- Building and managing contact networks – Friending, connecting, following, unfriending, etc
- Generation of ideas for social media posts
- Scheduling content postings
- Monitoring social media and alerting you to comments about your company and/or brand
- Managing Facebook advertising
- Tracking and reporting social media metrics
- Updating your social media profiles as required – Changing your profile keeps your page fresh
- Analysing and reporting on your competitors’ social media activity